Bespoke, private expeditions mapping the Simien highlands. Discover active trails, raw cliffs, and endemic gelada baboons in complete safety.
Discover monolithic marvels sculpted from volcanic rock by the Zagwe Dynasty in Roha—a medieval New Jerusalem.
Journey to the Erta Ale active lava lake and the surreal multi-colored sulphur hot springs of the Danakil Depression.
Premium V8 Land Cruisers, coasters, and custom transport services, backed by expert drivers and full road logistics.
A legacy of excellence, authenticity, and personalized luxury travel across Ethiopia since 2005.
Zelalem Merawi
Founder & Managing Director
“Quality with loyalty — not just a phrase, but our founding promise since 2005.”
Established in the spring of 2005 by Zelalem Merawi, Zelalem Tour, Travel and Car Rental brings together quality with loyalty in rendering a professional service. Operating successfully in the medium-high end of the market, we have won the trust of an exclusive and highly demanding customer base who wish to travel in full freedom.
Since its establishment, in the course of a decade, Zelalem Tours has made a name for itself as a brand signifying quality and reliability, a benchmark for people wishing to travel in full comfort. At Zelalem, every adventure is private, flexible, and customized — crafted by local experts who carry the heartbeat of Ethiopia.
Tailored itineraries
Authentic connections
21+ years serving
Two decades of crafting award-winning bespoke luxury travel expeditions across East Africa.
Full range of V8 Land Cruisers, 4x4 off-roaders, and luxury coaster buses with backup logistics.
Century Quality Era · Gold 2014
THE BIZZ 2014 · Abu Dhabi
AGRA 2016 East Africa
Explore Roha-Lalibela rock-hewn wonders, the castles of Gondar, the monolith stelae of Axum, and Yeha temple.
Experience spectacular natural landscapes, dramatic Rift Valley lakes (Shala, Abijatta), craters, and rich biodiversity.
Journey into Southwestern Ethiopia to interact with Arbore, Hamer, and Mursi tribes preserving pre-historic customs.
Grand expedition uniting the historical Northern rock monuments with the cultural Southern Rift Valley tribes.
Trek the UNESCO-listed peaks of the Simien range, home to Gelada Baboons, Walia Ibex, and red Wolves.
Explore sulfur fields at Dallol, salt flats, and climb shield volcano Erta Ale to look into active lava pools.
Meticulously planned journeys detailing Ethiopia's major historic trails, active volcanic craters, or cultural excursions, aligning luxury lodging with raw heritage.
Premium modern fleet rentals. Toyota Land Cruiser V8s, Mercedes E-Class, SUVs, and heavy tourist coasters, driven by bilingual guides or set for self-drive.
Logistics aligned for study & educational travel, architectural surveys, documentary film crews, embassy transits, or major meeting/conference setups.
Hover over nodes on our route map to load live coordinates and UNESCO stats. Click any node to select that tour code in the booking form.
Zelalem head offices in Ras Hotel and branch office in Bole. Addis Ababa is the diplomatic hub of Africa.
4X4 SUV
Equipped with formidable off-road ability, upgraded with state-of-the-art crawl control and extreme range suspension. Perfect for Afar Depression and Simien Mountains.
Executive Sedan
A solid and premium sedan choice for city travel in Addis Ababa. Offers executive-level comfort, high reliability, and excellent fuel efficiency.
Prestige Sedan
Uncompromising luxury. Upgraded models to guarantee your driving experience in the city is memorable. Sophisticated design for diplomats and executive delegations.
Commuter Minibus
Our 12-Seater Toyota Commuter Minibus. Travel in groups in absolute safety, featuring custom air filtration, comfortable high-back seats, and spacious baggage space.
Mid-Size SUV
Premium mid-size SUV combining robust off-road capability with comfortable city driving, perfect for excursions out of Addis Ababa to historical sites.
Tourist Bus
High-capacity tourist bus, perfect for larger educational tours, medical delegations, or architectural group visits, driven by our experienced operators.
All vehicles undergo comprehensive checks and are equipped with advanced safety kits. Fully insured under premium policies.
Highly trained local drivers with outstanding geographical records, fluent in English, Chinese, French, and Spanish.
In the rare event of mechanical failures, we guarantee instant replacement of equal or higher category vehicles immediately.
Private, flexible, and customized itineraries. Free travel advice from experts who have been in the tourism sector since 2005.
Specify your parameters, and our luxury travel concierge will formulate your private itinerary details.